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Online casino Swish privacy policy: personal data and GDPR

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Online casino Swish privacy policy

This online casino Swish privacy policy explains how personal data is collected, used, shared and protected for players in Sweden.

Who is responsible for your personal data

Data controller details:

  • Data controller: Nordic Gaming Group AB, org.nr 559123-4567.
  • Registered address: Kungsgatan 12, 111 35 Stockholm, Sweden.
  • Privacy contact: privacy@swishcasino.se.
  • Data protection officer contact, if applicable: dpo@swishcasino.se.

Personal data we collect

The personal data processed depends on how you use the service, which payments you make and which verification or security checks are required.


Data categoryExamplesPrimary use

Identity

Name, address, personal ID, date of birth, e-ID

Age, identity and account verification

Account

Account ID, settings, limits, self-exclusion, bonus status

Account operation and player controls

Payment

For an online casino with Swish: deposits, withdrawals, payment requests, payment confirmations and transaction references

Payments, ownership and fraud checks

Gameplay

Games, stakes, wins/losses, sessions

Settlement, history and duty of care

Compliance

KYC documents, source of funds, risk assessments

AML, fraud and regulatory checks

Device

IP address, device/browser data, security logs

Security and service reliability

Communications

Support messages, complaints, requests, marketing preferences

Support, requests and preferences

Identity

Examples
Name, address, personal ID, date of birth, e-ID
Primary use
Age, identity and account verification

Account

Examples
Account ID, settings, limits, self-exclusion, bonus status
Primary use
Account operation and player controls

Payment

Examples
For an online casino with Swish: deposits, withdrawals, payment requests, payment confirmations and transaction references
Primary use
Payments, ownership and fraud checks

Gameplay

Examples
Games, stakes, wins/losses, sessions
Primary use
Settlement, history and duty of care

Compliance

Examples
KYC documents, source of funds, risk assessments
Primary use
AML, fraud and regulatory checks

Device

Examples
IP address, device/browser data, security logs
Primary use
Security and service reliability

Communications

Examples
Support messages, complaints, requests, marketing preferences
Primary use
Support, requests and preferences

The table shows the main categories; the actual processing depends on which functions and checks are used.

Why personal data is used

A Swish casino online processes personal data to operate the gambling account, provide requested services, keep the platform secure and meet Swedish and EU legal obligations.

The main purposes are:

  • Create, verify and protect the account.
  • Process deposits, withdrawals and payment checks.
  • Provide games, record stakes and settle results.
  • Store transaction history, balances and gambling history.
  • Administer the first-play welcome bonus.
  • Set and enforce player limits and self-exclusion.
  • Meet responsible-gambling and duty-of-care obligations.
  • Perform anti-money-laundering, fraud, security and payment-ownership checks.
  • Respond to support requests and complaints.
  • Meet legal, regulatory, accounting and reporting obligations.
  • Improve service reliability, security and user experience where the relevant legal basis permits it.
  • Send marketing only where lawful and respect opt-outs and self-exclusion.

Personal data is processed for defined purposes and under the legal basis that applies to each type of processing.

Legal basis for processing personal data

For a casino online Swish service, processing can rely on performance of a contract, compliance with legal obligations, legitimate interests where your rights do not override those interests, or consent where Swedish or EU rules require it.

Optional marketing, analytics and non-essential cookies use the legal basis required for the relevant processing.

BankID and payment providers

For the payment journey, payment data can be processed alongside BankID verification. The payment service and BankID remain separate services with their own personal-data processing.

Other recipients or processors can include:

  • Game providers.
  • Payment providers.
  • Identity-verification providers.
  • Anti-fraud and anti-money-laundering providers.
  • Hosting and security suppliers.
  • Customer-service systems.
  • Professional advisers.

For payment data, a provider receives only the information needed for its role, subject to the applicable contract and legal requirements.

Authorities and legal disclosure

For an online casino with Swish, personal data can be disclosed to Spelinspektionen, law-enforcement bodies, tax authorities, financial-intelligence authorities, courts or other competent bodies where disclosure is required or permitted by law.

Records can also be retained or disclosed where needed to establish, exercise or defend legal claims.

International transfers

Where personal data is processed outside the EEA, an applicable GDPR transfer mechanism is used when required, such as an adequacy decision or approved contractual safeguards. The published policy must reflect the actual supplier arrangements.

How long data is kept

Data retention keeps personal data only as long as needed for the purpose for which it was collected or for a period required by gambling, anti-money-laundering, accounting, tax, consumer or other applicable law.

Retention periods can differ by data category.

Retention schedule:

  • Swish Account and profile data: 5 years after account closure.
  • Transaction and payment records: 5 years from the transaction date.
  • KYC and verification documents: 5 years after account closure.
  • Support communications and complaints: 2 years after resolution.
  • Security and server logs: 12 months.
  • Marketing consent records: retained while consent is valid and for a reasonable period after withdrawal.
  • Cookie data: up to 12 months (session cookies expire when the browser closes).

At a Swish casino online, where a legal retention requirement prevents deletion, the data is restricted to the permitted purpose and removed or anonymised when the obligation ends where appropriate.

Your GDPR rights

Your GDPR rights may include the right to:

  • Access the personal data held about you.
  • Correct inaccurate or incomplete data.
  • Request deletion where there is no overriding legal reason to keep the data.
  • Request restriction of processing.
  • Object to processing based on legitimate interests or to direct marketing.
  • Receive eligible data in a portable format.
  • Withdraw consent where processing relies on consent.

These rights are not absolute. Gambling, anti-money-laundering or other legal obligations can require certain records to be kept or used even after an account is closed.

To exercise a right, contact [CLIENT TO CONFIRM: privacy contact]. We may need to verify your identity before acting on the request.

Self-exclusion and sensitive account controls

At an online casino with Swish, self-exclusion data is used to enforce exclusions, prevent prohibited access and meet responsible-gambling obligations.

Licensed operators must check Spelpaus.se before allowing gambling where the register applies. A Spelpaus exclusion also affects direct gambling marketing from licensed operators during the exclusion period.

Self-exclusion information is not used to encourage gambling.

Cookies and similar technologies

Cookies and similar technologies can be used for:

  • Login and account authentication.
  • Security and fraud prevention.
  • Session continuity.
  • Core website and game functionality.

Analytics, personalisation or marketing technologies that are not strictly necessary should be used only in line with the implemented consent setup and applicable Swedish and EU rules.

Cookie categories, purposes, providers and retention periods:

  • Necessary cookies: session ID, CSRF token, consent status. Purpose: login, security, core functions. Retention: session.
  • Preference cookies: language, currency, display settings. Purpose: interface personalisation. Retention: up to 12 months.
  • Analytics cookies: Google Analytics 4 (with IP anonymisation), Hotjar. Purpose: statistics and service improvement. Only with consent. Retention: up to 12 months.
  • Marketing cookies: Facebook, Google Ads. Purpose: campaign tracking and advertising. Only with consent. Retention: up to 12 months.

Marketing preferences

Gambling marketing to Swedish consumers must follow applicable moderation and targeting rules. Direct gambling marketing is not sent to excluded players where the law prohibits it.

For a casino online Swish service, marketing preferences include unsubscribe or preference controls for permitted marketing messages.

Data security

Data security relies on technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure.

Measures can include access controls, logging, encryption or pseudonymisation where appropriate, supplier controls and monitoring for suspicious activity.

No system can guarantee absolute security. Personal-data incidents are assessed and handled under applicable GDPR notification requirements.

Minors

The service is not intended for people under 18. Identity and age checks form part of account registration, and minors are not permitted to gamble.

Privacy questions and complaints

Privacy questions and complaints should first be sent to privacy@swishcasino.se so the matter can be reviewed.

You also have the right to lodge a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish Authority for Privacy Protection, where applicable.

Changes to the privacy policy

This online casino Swish privacy policy can be updated when services, suppliers, legal requirements or personal-data processing change.

The published version shows the effective date and material changes are communicated where required.

Effective date: 1 December 2025

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